Google Analytics can be a rich source of understanding who’s going to your dental website and what they’re doing there. Looking at the numbers associated with your dental website will help you see if your website company and Internet marketing initiatives are working.
Dental Marketing Blog
You’ll need different strategies to reach people looking for a dentist and people who aren't looking for a dentist – but you will get the most out of every advertising dollar you spend. Let me explain …
You might not realize it, but your name, address, phone number, and website show up on a number of different places on the Internet. When your information is inconsistent, it can negatively influence your standing in search engine rankings and make it hard for patients to find you.
Links show search engines that your site can be trusted. When someone links to your website, they are endorsing your website by telling their users they should go to your website. The more trustworthy the source, the better.
Improve your website search engine optimization with keywords. Search engines will only learn what services you provide if you tell them. In this video, you’ll learn how to choose the right keyword for your web page and how to optimize your pages.
When you search Google, three different kinds of results appear: AdWords, Local, and Organic. In this video, you’ll learn about these listings, where the information comes from, and how you can influence search engines to display your practice higher in their listings.
We all know how important it is to have a good website … but what exactly does “a good website” mean? Find out how you can make your website stand out with the first video in our “Marketing your High Tech Practice” series.
Need a little more inspiration to post to your practice Facebook page? Here are some ideas you can draw on every month...
It’s been a year of hard work and planning but the day is finally here. We’re excited to release the new Optio Dentistry which includes some great new features to help you communicate with your patients.
It can be hard to find time to work on your practice's Facebook page but managing your page efficiently is easier than you think. Check out these five tips to help you schedule your time effectively.
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How do you choose the best internet marketing agency for your dental practice?
This free PDF guide makes it easy to understand services like Website design, SEO, AdWords, and Facebook and helps you to make an objective decision.
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