Evaluating Your Dental Website

We all know how important it is to have a good website … but what exactly does “a good website” mean? Find out how you can make your website stand out with the first video in our “Marketing your High Tech Practice” series.

In this video, you’ll learn about …

• Custom Photography: This can help your practice website stand out from the crowd. When you have professional photos of the dentists, staff and practice, they give readers an inside look at your practice and make it easier for patients to decide if your practice is the right fit.
• Patient education videos help patients understand the services you offer by providing useful information at the exact moment when patients are looking for it. Having video content also increases the value of your web page in the eyes of the search engines.
• Mobile-friendly sites are a must-have website feature. If your site has a responsive design, it will display well on any device. This not only helps your current patients find the information they need when they want it, but search engines also favour sites in their rankings that are mobile-friendly. All that means new patients will be better able to find you when they’re looking for a dentist.

The mobile phone’s location in relation to your practice can also contribute to whether you show up in a particular search result. Make sure your location information is on every page of your website and that your keywords establish the city or neighbourhoods that you serve. We’ll tell you more about keywords later in this series.

Our video series is designed to work with a personalized Internet marketing report. Find out how your website compares by ordering your FREE Internet marketing report. Email us at info@optiopublishing.com with your name and website URL to request your report.

Watch the next video in the Marketing Your High Tech Practice series: Understanding the Search Engine Results Pages