Google Business Profile is an important ranking factor for local businesses such as dental practices. Learn how to the most of your Google Business Profile.
Articles on search engine optimization
Getting your dental website to rank in the search engine results page takes strategy, technical expertise and a little bit of luck. Get inspired to improve your dental practice's presence online with tips from the Optio Blog.
Whether you’re running an event or participating on behalf of your practice, there are many ways you can use that event to boost your search engine optimization. Browse through our suggestions for marketing and link-building tips to help you get the most out of your next event.
Our team and family members at a recent Optio Publishing event.
We realize that sometimes we sound like we’re speaking another language when we talk about search engine optimization (SEO). So, we thought we’d use this post to give you a working vocabulary...
If you have a relationship with a local group or offer specialty dental services, that can help attract new patients and improve your search engine rankings. Improve your ranking and attract new patients by partnering with websites that cater to a particular niche group in your local community.
Hiring a new associate or staff member is a great opportunity to build more links back to your practice. Not only that, it’s also practical for potential new staff members to find out more about your practice.
Finding someone who wants to link to a dental website isn’t always easy because there aren’t many natural places for a dentist to appear online. Check out our list of dentistry-related websites to help improve your online profile.
You might not realize it, but your name, address, phone number, and website show up on a number of different places on the Internet. When your information is inconsistent, it can negatively influence your standing in search engine rankings and make it hard for patients to find you.
Find out how you can make sure your information is accurate across the Internet and which important directory sites you should target first.
Links show search engines that your site can be trusted. When someone links to your website, they are endorsing your website by telling their users they should go to your website. The more trustworthy the source, the better. In this video, you’ll discover what makes a good link, why you shouldn’t pay for links, and gain ideas for building your own links.
Improve your website search engine optimization with keywords. Search engines will only learn what services you provide if you tell them. In this video, you’ll learn how to choose the right keyword for your web page and how to optimize your pages. When you keywords are done properly, it can have a huge impact on your site’s ranking. Of course, that helps new patients find your practice!
When you search Google, three different kinds of results appear: AdWords, Local, and Organic. In this video, you’ll learn about these listings, where the information comes from, and how you can influence search engines to display your practice higher in their listings.
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How do you choose the best internet marketing agency for your dental practice?
This free PDF guide makes it easy to understand services like Website design, SEO, AdWords, and Facebook and helps you to make an objective decision.
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